Premium Editorial Placements and
Content Partnerships

White-label niche-relevant editorial collaborations for
agencies and publishers.

Get in touch
Most outreach today is automated and low-trust. We provide human-curated editorial placements built for long-term search value.
The Problem

Low-quality outreach and generic content.

Agencies need exclusive, high-quality links and content they can confidently present to clients.

Publishers need premium content collaborations that respect editorial standards and engage their audience.

The Westlane Solution

Editorial partnerships built on quality, not volume.

For Agencies
Access a curated portfolio of thoroughly vetted, contextually relevant mid-tier publications (5k monthly traffic, DR 40+).

For Publishers

Increase revenue while preserving editorial standards and avoiding time-consuming content edits.

What we offer

For Agencies

  • High-quality guest post placements
  • Contextual link insertions
  • Editorially-vetted sites with genuine organic visibility
  • Flexible collaboration for one-off campaigns or ongoing client fulfilment

For Publishers

  • Well-researched, non-promotional articles
  • Crafted by professional website copywriters with backgrounds in the wellness industry
  • Backed up by academic references where appropriate
  • Niche relevance and natural-sounding placements
Common Publisher Niches
01

Wellness & Lifestyle

03

Behavioral Health

02

Mental Health

04

HealthTech & SaaS

Why Work With Us

Editorial Quality

All content is written by native speakers and expert website copywriters, tailored to each publisher’s editorial style.

Relationship-Focused Approach

We prioritise manual outreach and long-term publisher partnerships with a focus on premium placements.

White-Label Friendly

Flexible fulfilment support for agencies alongside collaborative partnerships with publishers.

Naomi Mills

About

Westlane Editorial was founded by Naomi Mills, an experienced website copywriter with nearly a decade of expertise in the wellness industry.

Naomi is passionate about cultivating long-term publisher relationships through natural placements that adhere to high editorial standards.

Contact

Interested in collaborating?

Get in touch